December 12 2017
Riva – Social media excellence
The iconic brand has been awarded the trophy for the best social media strategy in the “Cars & Yachts” category at the “2017 World Luxury Award”.
The Riva legend wins over new enthusiasts every day, including on the web. Indeed, it is for its brilliant management of social media channels that Riva has been awarded the prestigious Gold Trophy in the category “Cars & Yachts” at the “2017 World Luxury Award” in Monte Carlo.
The award attests to the innovative energy of this legendary shipyard and its skill at successfully overseeing every aspect of its communications. The over 300,000 followers that enliven its Facebook, Instagram, Twitter, YouTube and Google+ profiles only serve as further proof of Riva’s supremacy in this sphere.
The “World Luxury Award”, a guarantee of expertise and quality, is an independent forum with a dual objective: firstly, to improve standards of creative excellence in the sectors of advertising, design and multimedia and, secondly, to serve as a global Think Tank to develop state-of-the-art technologies in the luxury goods sector.
Riva’s accounts, managed in collaboration with the Arachno agency, a partner of the Ferretti Group, were judged to be the best from among all the social media channels of all the major players in the luxury sector. Its broad user base, original tone of voice, high rate of engagement and the quality of its content have allowed Riva to surpass its competitors. Its wide range of subject matter is designed to be appealing to a diverse audience, dealing with topics from new products to the iconic models that have played an important role in making the story of “Made in Italy” famous throughout the world, and from important events to the latest news about the Riva Brand Experience.