25 de mayo de 2012
RIVA’S BOATBUILDING EXCELLENCE ON THE NATIONAL GEOGRAPHIC CHANNEL
Sarnico, 25th May 2012 – The famous motorboat Aquariva by Riva, a brand of the Ferretti Group, will be the protagonist of an episode of the TV programme “Megafabbriche Italiane”, on Monday 28th May at 9.55 pm on the National Geographic Channel (Sky’s Channel 403).
Next Monday “Megafabbriche Italiane” – the TV series that lets the public find out about Italy’s great, innovative factories, where world famous Italian products are manufactured – will “land” in Sarnico, on Lake Iseo, where Riva’s legendary history, which still lives on today, began 170 years ago. Starting from a humble shed located on the Bergamo side of the Lake, the Riva boatyard was capable of developing and modernising while keeping the charm of this unique, historical site unchanged, turning it into a reference location for the boating industry worldwide. Monday’s episode will be devoted to Aquariva, the brand’s 33-foot powerboat characterised by soft, stylish lines, that, more than any other craft in the range, reflects Riva's style evolution over the years. This model is the result of the cooperation between the designers of Officina Italiana Design (the design firm that exclusively designs all Riva yachts), AYT - Advanced Yacht Technology (Ferretti Group’s research and naval design centre), and the team of architects and designers of the Centro Stile Ferrettigroup.
Just like all Riva yachts, Aquariva is a true object of desire for noble people, actors, sports champions, businessmen and celebrities. Among them, it is enough to mention Sophia Loren, Brigitte Bardot and Liz Taylor, Sean Connery and Jean Paul Belmondo, Richard Burton and Jackie Stewart, but there are also royalties, princes and sheiks from all over the world.
Thanks to high-definition shooting and computer graphics, the public will be able to admire and find out more about this prestigious yacht, as well as to follow step-by-step the various production stages that unveil Riva's unique craftsmanship, care for details, and unrivalled skills and experience.
Emotions, however, will by no means be over at the end of the episode: thanks to the National Geographic Channel, the viewers can indeed win an exclusive visit to Riva’s historical boatyard on Lake Iseo. Just watch the programme, read the question that will be displayed on the screen during the programme, and answer it on the website www.megaexperience.it. A “customised” visit to Riva’s boatyard in Sarnico is to be won, during which the lucky winner will have the unique opportunity to learn more first-hand about the Company and see Riva’s legendary yachts with their own eyes.