October 3 2011
The Ferretti Group gets on the Ipad
Forlì, 3rd October 2011 – The Ferretti Group, one of the world leaders in the design, construction and sale of motor yachts with a unique portfolio of some of the most exclusive, prestigious brands in the nautical world, on the occasion of the 51stGenoa International Boat Show, makes its “great landing” on iPad, presenting 10 new apps for boat lovers worldwide. Six of these applications, designed for the tablet pc by Apple, are dedicated to the prestigious brands of the Group and four to some of the most innovative models launched this year on the international nautical market.
The users will soon have the chance to download for free the new apps from the Apple Store, getting to know the history and the details of the brands Ferretti Yachts, Pershing, Itama, Riva, Mochi Craft and Ferretti Custom Line.
The description of each model of the six brands will be available from the home page, both in Italian and in English. A rich photo gallery will show the details of interiors and of the outer look of the crafts. The apps will also feature the layouts and the videos of each model.
Furthermore, the apps will feature: a section completely dedicated to the international sales network of the brand and to the customer service centres in Italy and worldwide, and many pages containing constantly updated information about news and events, in order to be always informed about the news from all the brands about their models.
With this same vision, the Ferretti Group has designed 4 new apps specifically dedicated to some of the most innovative models presented on the international nautical market: the Ferretti 720, the latest model by Ferretti Yachts, the Navetta 33 Crescendo, one of the new crafts by Ferretti Custom Line, the Pershing 74’, recently launched in Cannes, and the Itama 45', one of the new gems by Itama.
The four apps referring to the new models, in addition to the functions available for the brands, allow “going on board” and visit the yacht through the tablet pc, through a virtual tour expressly designed to appreciate any detail of one's favourite model, simply by touching the display of the device.
After the preview at the Genoa Boat Show at the stand of the Ferretti Group, 1st – 9th October 2011, “iFerrettiYachts”, “iPershing”, “iItama”, “iRiva”, “iMochiCraft” and “iCustomLine”, the six apps dedicated to the brands of the Group, and “iF720”, “iN33”, “iP74” and “iItama45”, the four apps dedicated to individual models, will be available for free on the App Store, allowing all iPad users to be constantly updated, in a very complete and dynamic way, about the news from the Ferretti Group.
In the next few months, with the aim of allowing all boat lovers to get in touch directly with the varied world of Ferretti Group, new apps will be launched referring to the new models of the range of the Group.