Juni 4 2012
A TRIBUTE TO RIVA’S 170 YEARS OF ACTIVITY: THE FERRETTI GROUP CELEBRATES THE ANNIVERSARIES OF THE HISTORIC BRAND AND PRESENTS THE NEW RIVA 63’ VIRTUS
Sarnico, 4th June 2012 - Riva, brand of the Ferretti Group, an icon of the boating sector all over the world and symbol of Italian flair, celebrates its 170th anniversary with a rich agenda of events taking place from June 27th to July 1st in the most enchanting places of the Italian and French Riviera. The event will be enriched by the celebrations for the 50 years of the legendary Aquarama and by the world premiere of the new 63' Virtus.
On June 27th and 28th, in the enchanting scenario of the ‘Golfo dei Poeti’ (Liguria), the whole Riva dealer network from all over the world will have the pleasure to discover the new model, built at the historic shipyard in Sarnico.
On the following day, Friday 29th June, from La Spezia the new 63’ Virtus will cruise to Saint Tropez, while, at the same time, from the port of Monte-Carlo the ‘Riva Trophy’ event will start, just before to the prestigious gala dinner for Riva owners. This event will take place in the enchanting scenario of the dike of Saint Tropez, which will host Owners coming from all over the world for enjoying the exclusive premiere of the new Riva 63’ Virtus and the sea trials of this model scheduled for the following days and which are dedicated to all the guests.
On the occasion of the 'Riva Trophy', the 50th anniversary of Aquarama will also be celebrated. The peak moment will be the gala dinner in Monte-Carlo organized by Monaco Boat Service, the historic exclusive Riva Dealer on the French Riviera.
On July 1st the past and the future of Riva will join on the occasion of the 'Aquarama Parade’, a long parade in front of the Monaco Yacht Club opened by the 63’ Virtus, which will pay an homage to the 50 years of Aquarama, the icon of the shipyard and the symbol of the brand Riva in the unforgettable years of ‘Dolce Vita’.
Celebrations will end in the afternoon with the award ceremony of the ‘Riva Trophy’, the closing moment of the three days of sea competitions, such as the regularity and the elegance contest. The elegance contest will be judged by an authoritative and international panel, which will vote for the craft which will have interpreted the slogan “Be Beautiful such as your Aquarama” in the best way.
“This year celebrations will not end with the 170th anniversary of Riva and with Riva 63’ Virtus, the latest pearl of the range. They will continue with the 50th anniversary of Aquarama, another masterpiece, defined at that time as 'a precious mahogany sculpture', the symbol of the shipyard and of the brand Riva around the world" - states Norberto Ferretti, founder and Chairman of the Ferretti Group. “We will celebrate this occasion with all Riva Owners, paying a tribute to the Italian style which is much admired all over the world, and which is embedded in our unique crafts, which can be considered the jewels of the nautical sector".