July 21 2010
Easea>Tour 2010 also surfs the Web 2.0
Forlì, 21st July 2010 - The Ferretti Group, one of the world leaders in the design, construction and sale of motoryachts with a unique portfolio of some of the most exclusive, prestigious brands in the nautical world, presents Easea>Tour 2.0, a new digital magazine which, through videos, images and news, will daily tell about the salient moments of the emotional itinerant journey, dedicated to the Clients, Prospects and Dealers of the Group, and which will be launched tomorrow, Thursday 22nd July from Cattolica and will finish at the end of August at Saint Tropez, after having touched the most beautiful seaside resorts of the Mediterranean, and will have three of the main models of the Ferretti Group as its unquestionable protagonists: Pershing 64', Itama FiftyFive and Rivale.
Available online as an authentic journey report, both on the web as well as on the smartphone, the magazine – developed in collaboration with Now Available, partner for the digital communication of this project – will be connected to all the main social networks of the Web, offering in so doing the possibility to experience the journey of the Ferretti Group “in real time” for all the nautical scene lovers.
“In the era of web 2.0, it is very important for us to promote this initiative, which gives everyone the possibility to experience the emotions of the Easea>Tour on the main social networks, in the comfort of one’s own home” declared Lamberto Tacoli, Chief Sales & Marketing Officer of the Ferretti Group. “Easea>Tour 2.0 is an on-board diary that opens the doors of the nautical scene to a wide public, a lover of new technologies and changes in the Web, and shows once more the attention that the Ferretti Group gives to the needs of the ever developing public”.
Therefore, an opportunity to make the exclusive world of the Ferretti known through an original way and a manner that is ever so close to the trends of the moment: in fact, the new magazine will be present on all the four main social networks, Facebook, Twitter, Flickr and YouTube and two guests, who will experience the emotions of the tour on board, will tell about every stopping place both in Italian and in English.
Below are the stopping places of the Easea>Tour 2010:
• 22nd July: departure from Cattolica destination Hvar (Croatia)
• 23rd – 26th July: Hvar (Croatia)
• 28th – 31st July: Budva (Montenegro)
• 01st – 02nd August: Durres (Albania)
• 04th – 05th August: Taormina (Sicily)
• 06th August: Panarea (Aeolian Islands, Sicily)
• 07th – 08th August: Capri (Campania)
• 11th – 22nd August: Porto Cervo (Sardinia) / Porto Vecchio (Corsica)
• 26th – 28th August: Antibes/Saint Tropez (French Riviera, France)