April 11 2008
Ferretti Group at 13th China International Boat Show
SHANGHAI, Friday, 11th April, 2008 - Ferretti Group has again made a grand appearance at the 13th China International Boat Show.
Since its inauguration in China in 2005, Ferretti Group has established the national sales networks with Chinese dealers for four major brands: Ferretti Yachts, Pershing, Itama and Riva. Ferretti Group’s endeavor in the past three years has been most encouraged by the fast growth of its brand awareness, strong industry recognition and growing sales performance in China. The 2 first entering brands Ferretti Yachts and Pershing have been awarded by China’s most prominent clients as the Most Favorable Luxury Yacht Brands in both 2006 and 2007.
This year, Ferretti Group CEO Mr. Vincenzo Cannatelli is present at the China International Boat Show for the first time. During the Press Conference held on 11th April, Vincenzo Cannatelli commented: “The China market is a key potential area for our Group. We are satisfied with Ferretti Group’s performance in China, and intend to continue our strong commitment here, since we strongly believe that this is a key potential area for our Group. We’ve learned a great deal since we first began operating in this market, and this has allowed our brand awareness and dealer network in China to grow over the past three years. The Group and our regional partners’ continuous commitment to the China market are the reason for this big progress. Moreover, each year we introduce new models in order to meet the specific needs of Chinese clients. We will continue our program of expansion within this market, focusing on the yachting culture communication and on the development of a stronger service network that plays an increasingly important role in the growth”.
During the boat show, Ferretti Yachts shows FY551 at the Jinmao Marina On The Bund, the biggest Ferretti Yachts model ever displayed at China International Boat Show. Ferretti Yachts is one of the most successful brands on the Chinese market and, together with its dealers, has developed the sales net work in all key coastal regions. New Ferretti Yachts models will be delivered later during this year.
Pershing presents its new dealer Sanya Visun Yacht Club for Hainan province and announces the arrival of the brand new Pershing72’. Pershing72’, which carries numerous latest exclusive technological features, is currently the most luxury and the fastest yacht in China.
Itama Forty, last year presented at China Boat Show, will be displayed in the water of DianShan Lake and delivered to the client. Test drive will be available during the show for potential customers and media. It will prove to be the suitable luxury boat for water-side villas.
Riva Yachts’ ambassador to the world – Aquariva is displayed at the show this year to the Riva enthusiasts, with a new corporate and booth image. As the pearl beloved by world royal families and Hollywood movie stars, Aquariva is now in China for her admirers. She is one of the most suitable models for the owners of luxury villas by the lake or sea.
The launch of Itama Forty, the arrival of Ferretti 55, Aquariva and Pershing 72’, and many other new models to be delivered to China in 2008, show a prosperous yachting market of China, and Ferretti Group’s continuous endeavor to provide Chinese clients the most suitable, comfortable, high level and elegant lifestyle.