September 25 2012
AQUARIVA BY GUCCI LANDS IN SINGAPORE
Sarnico, 27th September 2012 – Riva, a brand of the Ferretti Group, widens its horizons and looks at the strategic Asia Pacific market, where it plans to introduce one of its most successful recent models, the result of the cooperation with one of the leading brands of Italian fashion. Aquariva by Gucci lands in Singapore for the first time thanks to the great commitment of the local dealer, Hong Seh Trading, and confirming Riva’s growing presence in an area that is crucial for the boating sector’s future development and business. To prove how important this market is for Riva, the yacht – delivered early in September - will be on display from 19th to 21st April 2013 during the Singapore Yacht Show. A perfect blend of tradition and modern style, Aquariva by Gucci is the model customised by Gucci’s Creative Director Frida Giannini to celebrate the elegance and glamour of La Dolce Vita. The yacht perfectly combines two creative styles: on the one hand, the fibreglass hull – in Gucci's typical polished white – on the other, mahogany – which is the ‘signature’ on all Riva crafts – lining the dashboard, the deck, the cockpit flooring, the awning cover hatch, and the fender bar. The waterproof fabric lining the seats and the sundeck are characterised by the Guccissima print, while the sun pads stand out for the beauty of white cotton upholstery. The famous green-red-green band running along the waterline is yet another stylish element making this yacht really unique. “The debut of the first Aquariva by Gucci in Asia, and particularly in Singapore, is an important achievement bearing witness to our brand's commitment to constantly looking ahead at the future and widening its horizons. It also proves the increasing interest of a strategic market like the Asia Pacific one for Riva's all-Italian style and craftsmanship" comments Paola Procopio, Riva's brand manager. “To confirm this, two more Riva models will be delivered in Asia over the next few months: a 75’ Venere Super in Singapore by the end of 2012, and a Rivale in Japan in January 2013”. Aquariva by Gucci and other Riva models, including the new 63’ Virtus, were recently in the spotlight during the Festival de la Plaisance, just held in Cannes. On that occasion, the brand also celebrated another great accomplishment in the year of its 170th anniversary, presenting hull No. 100 of Rivarama Super, once more proving Riva’s success all over the world.