Thursday, 11 January 2007
Wednesday 10th January, the opening of the Pitti Immagine Uomo (Florence – Fortezza da Basso 10th-13th January 2007) have been the occasion to present the new Fall/Winter Riva clothing collection. A collection of wearing apparel, designed, projected and distributed ad hoc, whose prerogatives, valuable fabrics and extreme care for details, go far beyond the canonical rules of common trendy products. First choice cachemire and haute couture manufacturing are essential elements of the new Riva collection: a flash composed of 14 representative garments with a strong personality and elegance, presented in white and blue marina colours, enriched with unusual elements made up in exclusivity for the brand. The collection, dedicated both to men and women, express at the most the perfectly balanced tension between tradition and innovation that have let to the creation for the Riva yachts of the lucky definition “modern classics”. Realized one by one in accordance with the renowned Neapolitan sartorial tradition, in facts, the garments are made of excellent and extremely innovative fabrics, and they present unusual coordinated outfits like wether/nylon and cachemire/waterproof cotton. A worldwide selected distribution complete the frame. In fact, only some strictly selected top distributors will have the chance to expose and sell the Riva clothing products, which are the result of the new licensing agreement with the Lettieri Group, already a distributor of other well-known brands in the luxury clothing field.